Business Plan – Developing Ideas, Understanding Markets, Experiencing Business in Play
Business Plan combines the Business Model Canvas, entrepreneurship and the Planspiel Company business simulation into an interactive learning space in which participants do not just plan business models, but develop, discuss, simulate and make them directly tangible together.
Developing Business Models. Experiencing Decisions. Thinking Entrepreneurially.
Business planning is rarely learned through pure theory. It only becomes truly exciting when an idea suddenly turns into a business model, teams have to make decisions and you realise: „Okay … marketing, finance, strategy and customers apparently do somehow belong together after all.“ That is exactly why the training combines classic business plan methods with the Business Model Canvas, interactive learning formats and the Planspiel Company business simulation.
Participants develop their own business models step by step – from the first idea through target groups, value proposition and market analysis all the way to financial planning, KPI systems and strategic management. The Business Model Canvas forms the central basis for making business models visible, discussable and flexibly developable.
In the business simulation, participants directly experience how entrepreneurial decisions interact: What happens when marketing promises a lot but production cannot keep up? Why is a good idea alone rarely enough? And why do teams suddenly debate passionately about prices, customer value or delivery times, even though on the first day the plan was really just „something to do with innovation“?
Particularly important here is the connection between strategy and numbers. Participants work with financial reports, key figures and KPI systems and develop an understanding of how economic decisions become visible and controllable. Topics such as profit and loss accounting, corporate management or the balanced scorecard are therefore not explained dryly, but experienced directly in a business context.
The training is deliberately built to be interactive, hands-on and practical. Business models are built, changed, tested and pitched. Teams work with canvas boards, decision rounds and reflection formats and directly experience how collaboration, communication and strategy development interact.
Business Plan thus becomes less of a classic seminar about numbers and slides – and more of a vibrant learning space for entrepreneurship, strategic thinking and entrepreneurial decisions in the real world.
Innovation. Corporate Management. Aha Moments.
What Participants Take Away
Business Plan combines entrepreneurship, the Business Model Canvas and business simulation into an interactive learning space in which participants do not just understand business models – but directly experience entrepreneurial thinking.
Frequently Asked Questions
For international professionals, leaders, entrepreneurs, project managers or participants in international programmes who want to understand how business models, corporate management and strategic thinking work in the German and international business context.
Yes, absolutely. Especially for international participants who want to build cooperations, projects or business relationships with German companies, the training creates a practical understanding of economic thinking, decision-making processes and corporate logic in the German market environment.
Yes. The training is built to be highly interactive and can be flexibly adapted in language and method to different levels of experience and language proficiency. Visualisation, group work and practical exercises additionally help to make complex content understandable and tangible.
Very practical. Participants develop their own business models, work with the Business Model Canvas, analyse financial reports, make decisions in the business simulation and directly experience the effects of entrepreneurial decisions.
No. The training is designed so that both beginners and more experienced participants can actively take part. What matters most are curiosity, openness and the willingness to think and experiment entrepreneurially together.
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